Proposal — Brand & Website Partnership
Most organizations we meet aren't short on substance. They're carrying fragmented messaging, an identity that undersells the work, and a site that quietly loses the people it attracts. This proposal sets out three ways to fix that — in the order that makes sense for you.
Lida — Independent branding consultancy & Webflow studio. Based in Italy, working with B2B and nonprofit teams across North America.
Selected experience
Twenty years of work for organizations that had to be taken seriously.
Lida is an independent consultancy: agency-caliber thinking without the layers. You work directly with me, Elida, from the first strategy conversation to the day your site goes live — with a network of trusted specialists brought in when a project calls for them.
Every engagement starts with strategy, because design decisions are only as good as the thinking behind them. Nothing here is templated, and nothing gets handed to a junior team once the kickoff call ends.
Working session — positioning, colour hierarchy and experience mapping
Each package builds on the one before it. Start where your organization actually is — investment is project-based and shaped on our call, not pulled off a price list.
For organizations that need clarity before creative execution — alignment at leadership level and a sharper reason to be chosen.
Deliverables
Best when
Messaging is fragmented across the team and future brand or web work needs a confident direction to build on.
Investment — custom, project-based
Book a Call about StrategyFor organizations ready to translate strategy into a distinctive visual system — one that looks as established as the work behind it.
Deliverables
Best when
The organization has outgrown a DIY or inherited look and needs a coherent system its whole team can use.
Investment — custom, project-based
Book a Call about IdentityFor organizations that need the brand brought to life in a high-performing digital experience — strategy, identity and build in one engagement.
Deliverables
Best when
The site is dated, hard to update, or attracting visitors it never converts — and the brand needs to move as one system.
Investment — custom, project-based
Book a Call about WebsiteNot sure which scope fits? That's what the call is for — we'll look at where your brand stands today and define the smallest engagement that gets you a real result.
Interviews, market review and stakeholder input to surface what's really at stake.
Positioning, messaging and creative direction agreed before design begins.
Identity and page design developed in Figma, reviewed in structured rounds.
Webflow build, recorded training for your team, and support after go-live.
Terms at a glance
Next step
One call is usually enough to clarify which package fits, what the timeline looks like, and the investment range to plan for. No pitch theatre — just a straight conversation about the work.
Based in Italy — working with B2B and nonprofit teams across North America
Brand and market discovery
Strategy and identity alignment